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Training and Capability Building on Communicating Statistics Using Infographics AND Digital Media Marketing

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Administrative Officer V Imee Gatan-Agaloos (left) and Contractual Economist Graciel S. Ignacio (right) in attendance to the Training and Capability Building on Communicating Statistics Using Infographics AND Digital Media Marketing for MGB Personnel Responsible for Statistical Data and Anlysis and Information Dissemination.

A Training and Capability Building on Communicating Statistics Using Infographics and Digital Media Marketing for MGB Personnel Responsible for Statistical Data and Analysis and Information Dissemination was held last October 14-18, 2019 in San Mateo, Rizal. This was conducted by the MGB Central Office-Mineral Economics, Information and Publication Division (MEIPD) and was participated in by Administrative Officer V Imee G. Agaloos and Contractual Economist I Grachel S. Ignacio of MGB R02.

One of the goals in the training is to establish a unified pro-forma for the mineral statistics generated by MGB Regional Offices using their respective websites as platform for information dissemination.

          The first part of the training dealt with Statistics, Mineral Economics, and IEC concerns. The participants are reminded that numbers in their data should be as accurate as possible as these are being published and are relied upon by the public. The importance of accuracy in the Revenue Collection Report was also reiterated because such report would be one of the bases of the public in ascertaining whether the mining industry is beneficial to the economy. An MS Office 365 account was also created for each region to be used for uploading necessary reports for easy access.

          The primary focus of the workshop is on how to create an infographic to be used for MGB’s information dissemination. An infographic is a type of picture that blends data with design, helping individuals and organizations concisely communicate messages to their audiences. It is a collection of imagery, charts, and minimal text that gives an easy to understand overview of a topic. It is great for making complex information easy to digest.

          The intention of the MGB Central Office in using infographics for data dissemination arose from the fact that a message conveyed through infographics gets 94% more views than content without relevant images. Since vision is by far our most dominant sense taking up half of our brain’s resources, infographics would be more interesting to read as compared with an article that is purely in text format. They are more liked and shared on social media 3 times more than other types of content. In effect, our data will be conveyed to a greater number of readers.

          The workshop also included the creation and standardization of the official social media accounts of Regional Offices. The goal is to encourage MGB personnel in their respective regions to share relevant information about MGB and the benefits of mining to the public through various social media accounts with an end of raising awareness about mining.#gracielignacio